The main attraction is the Alice Bonus feature, you can choose from 3 options - I like 5 free spins and I use a 6x multiplier. Wilds expands on the reel and remains sticky, offering more free spins.
The Alice logo is wild, replacing everything, including distracting and rewarding symbols. They are not just any old wild, because they can also attach a multiplier that will increase their winning paylines by 2x, 3x or even 5x.